However, most folks forget that Joe started his podcast back in It took him ten years to achieve that success. However, if you’re patient, you can earn a reasonable amount of income from your podcast. Here are some ideas! Their website describes it best: «Fans pay you a subscription amount of their choice in exchange for exclusive content. Recently, some high-profile Patreon users have been leaving for a variety of reasons. If you’re looking alternatives to Patreon, keep reading! Creating a membership website for your podcast listeners can be another way to earn an independent income. When they join, members get exclusive benefits, like access to private forums, Slack chat, and downloads. Back inI launched a membership site for my podcast listeners.
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Thinking of starting a podcast and want to know how podcasters make money? Subscribe on Apple or Google Podcasts. Affiliate marketing or performance marketing is where you get a commission when you refer people to other companies. You will typically earn money when someone makes a purchase. Affiliate marketing works best when you promote products or services that you use or are familiar with, so you can authentically promote them. Or you can naturally include a mention of a product or service as you deliver your regular content. There are affiliate programs for nearly every popular product or service. Amazon is one of the more popular programs, or you can also join a network like ShareASale where you can search and apply to join specific programs. Using a plugin like Lasso is highly recommended. This allows you to create short links that redirect to your special tracking link among a bunch of other useful features. This makes it easy to say a short, memorable URL on your podcast. Pretty cool if you ask me! Update: Buzzsprout recently added an affiliate marketplace to make it as easy as possible to make money with your show:. You can read all about it in this detailed blog post.
Episode Summary
If you want to learn more about how to do affiliate marketing honestly and effectively, check out this amazing and free affiliate marketing guide by Pat Flynn. They do all the work of finding advertisers, negotiating rates, getting the script, and more. You usually need a larger audience of at least 5K or 10K listeners per month to work with them. One of the largest ad networks is Midroll , another popular network is Authentic , and many of the podcast hosting companies have their own networks as well. Another option that can work well if you have a smaller or more niche audience is to reach out directly to companies that would be a great fit for your audience. It helps to have an email list so you can let your audience know about your course both on your podcast and through email.
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A lot of people are also now successfully using podcasting as an additional revenue stream for their businesses and for themselves as individuals. With the CPM cost per impression model , your show will get:. Some may not consider relationships a profitable element within the podcasting world. Ilunga, however, disagrees. Before running after sponsors, take a look at the products and services your business is selling already. Is your product relevant to the people who tune in to your show episode after episode, week after week?
1. Affiliate marketing
There’s a lot of buzz these days about how to make money podcasting , and different ways to monetize a podcast. It means that when they pay of ad-rolls, their ad will play while people are actually listening. It’s so powerful that it helped me and my students generate ,’s of email subscribers and millions of dollars in sales with our virtual summits in just the past year alone. Note: This in-depth guide to making money from podcasting is over 5, words long, so you can check the table of contents below to jump to the section you’d like to dive in to more. My favorite way to monetize a podcast is the first monetization strategy which will also help you grow your email list faster than anything else you’ve ever tried before as proven by my Virtual Summit Mastery students. Your podcast can literally be about anything as long as it strongly resonates with enough people. Ben Grundy and Aaron Wright have a wildly successful podcast called Mysterious Universe , where they cover topics like UFOs, paranormal events and conspiracy theories. Pay close attention to the comments your early listeners leave and take note of which show topics perform the best. The faster you learn what appeals to your audience, the sooner you can address their pain points and develop a loyal following of 1, true fans. The more you know about your listeners, the easier it will be to pick winning products and services. Remember how I promised to share with you a little known secret that could your podcast with subscribers, that will help you make money podcasting a lot faster? As the host, you curate a couple dozen or so industry leaders and sell all-access passes to the event. Anyone who opts in to your email list gets to watch the interviews on the scheduled air date for free. Then I discover the transformative power of virtual summits as, not only a marketing strategy , but as a full business model.
Buzzsprout Podcast Hosting
As you can see, there are many different ways to make money from podcasting. By the same token, what my blog is today, I would have never envisioned that a year ago. You can make money by helping others set up their podcasts, produce and edit shows, and effectively market their podcast online. The good news is that with all of the tools and technology available today, having a professionally produced podcast is not very difficult to do and does not have to cost a lot of money. What are your thoughts on this? People like to listen to podcasts with attitudes and if your niche market is «Style for Women Over 40» for example, you could take a point of view that stands against the anti-aging culture and instead talk about aging with sass and style.
2. Relationships
Thinking of starting a podcast and want to know how podcasters make money? Subscribe on Apple or Google Podcasts. Affiliate marketing or performance marketing is where you get a commission when you refer people to other companies. You will typically earn money when someone makes a purchase.
Affiliate marketing works best when you promote products or services that you use or are familiar with, so you can authentically promote. Or you can naturally include a mention of a product or service as you deliver your regular content. There pocasting affiliate programs for nearly every popular product or service. Amazon is one of the more popular programs, or you can also join a network like ShareASale where you can search and apply to join specific programs.
Using a plugin like Lasso is highly recommended. This allows you to create short links that redirect to your special tracking link among a bunch of other useful features. This makes it easy to say a short, memorable URL on your podcast. Pretty cool if you ask me! Update: Buzzsprout recently added an affiliate marketplace to make it as easy as possible to make hoq with your show:.
You can read all about it in this detailed blog post. If you want to learn more about how to do affiliate marketing honestly and effectively, check out this amazing and free affiliate marketing guide by Pat Flynn. They do all the work of finding advertisers, negotiating rates, getting the script, and. You usually need a larger audience of at least 5K or 10K listeners per month to work with.
One of the largest ad networks is Midrollanother popular network is Authenticand many of the podcast hosting companies have their own podcasying as. Another option that can work well if you have a smaller or more niche audience is to reach out directly to companies that would be a great fit for your audience. It helps to have an email list so you can let your audience know about your course both on your podcast and through email.
Check out the best email service provider for podcasters. One example from me: I have a course called Podcast Website LaunchPad where you can learn dast create a podcasting WordPress website like this one. Also, check out these courses to learn podcasting. I used to analyze and critique online ads on a podcast and the service I offered was Google AdWords and Facebook Ads management.
By showing that I knew what I was an expert on the topic, people knew that they would get expert-level ad management. Instead, you help or podasting them on how to improve.
You can ask for donations to help support you and your podcast. More entertainment-focused podcasts would be a good fit to monetize in this way. A common platform for accepting donations is Patreon.
They make it really easy to offer additional content or bonuses depending on the amount of money people support you. They even give you the ability to have a separate paid-only RSS feed, which ties in nicely with the next method to make money podcasting….
Premium content can really be anything you want, but some of the common ways podcasters offer premium content are with:. Have fun coming up unique ways to deliver additional value to your community for a few dollars per month. The Daily Moneyy is a podcast and news site that offers the video version of the podcast, live episodes, a tumbler, and other bonuses when you purchase an annual subscription.
No matter what you think about the content they offer, joney is a great example of premium content. Hosting events is not only a great way to make money, but bring together your best fans and bring them even more value. Another example from Sam Harris combines Patreon and live events where when you become a Patron you can early access tickets to his live events.
The Generation Why Hoa offers a ton of different productsplus premium content, and a very active Podcastlng page. Leveraging a popular podcast into book sales is another excellent way to make money and increase your authority.
You can use your podcast audience to get those initial sales and reviews that will help your book stand out. Many podcasters get approached for speaking gigs in their industry.
It makes sense that if someone likes the what they hear on how to make money fast podcasting podcast, you would most likely be a good fit to speak at conferences and live events and get paid to do it. Speaking is another great way to increase your authority as well as getting exposed to a new audience that will hopefully become future podcast listeners. As you can see, there are many different ways to make money from podcasting. Combining a few different ways is a popular approach and you can always change and adjust your monetization methods over time.
Did I miss any monetization methods that you use? Or do you have a favorite? Let me know in the comments! Here is an interesting and useful analysis of top-earning podcasts on Patreon. What is clear is that consistency and longevity play a large role in how much money people make podcasting. Ross Winn is the founder of Podcast Insights, the industry-leading podcast education site. He has helped thousands of people start and grow a podcast and loves to test out new gear and software.
For Podcast Hosting Buzzsprout. For Web Hosting Bluehost. For Email Marketing ConvertKit. Want to listen while browsing the site? Join The Discussion.
My skin crawls when I see online businesses marketed the wrong way. I even get kinda mad about it. There are, however, some great individuals who do it right. Some of the best entrepreneurs in this group are podcast hosts.
1. Podcast sponsorships
I am constantly taking notes from successful podcasters. Tap into the creative process of people from all walks of life with Lewis Howes. Learn. A way that leaves you fulfilled not by the amount of money in your bank account because it can be A LOT if you do it rightbut by the emails you receive from listeners on how you changed their life or when someone stops you on the street to tell you how their dreams have been achieved in part because of the quality content you helped produce! If I was to give one single piece of podcasting advice it would be this: Write down a clear vision of what you want to create how to make money fast podcasting why, and only take podcast sponsorship opportunities that support that vision directly. Because for every good idea you have, there are distractions that will try to take you away from actually making that idea a reality. Then, the how becomes obvious pretty quickly. This trio of entrepreneurs has teamed up to create an invaluable podcast, sharing insights from startup founders and influential entrepreneurs around the world.
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