YouTube’s impact on pop culture can’t be ignored — the platform’s top stars become the world’s premier influencers, coveted by media outlets and advertisers for their ability to reach tens of millions of followers jke a daily basis. As influencers become more valuable, many popular YouTubers have been able to turn their personal brands into million-dollar businesses. While the formula for YouTube success varies between channels, the most successful YouTubers have been able to find new sources of income beyond the ad mmake on their videos. For some, that means personal clothing lines and TV appearances, while others have capitalized on their success with sold-out live tours and custom toy brands. Forbes recently released its list of the highest-paid YouTubersbased on their earnings from June 1,to June 1, Vlogger Logan Paul was YouTube’s fourth-highest earner last year. But his personal brand took a tumble after he uploaded a video of a dead body he found in ...